Laid Back Manor, a serene luxury getaway in Huon, Tasmania, may epitomise relaxation and tranquillity, but behind the scenes, owners Adam and Kylie Quilliam are dynamically addressing their environmental impact. Their commitment to sustainability is evident in their rapid advancement to Stage 4 of the ERC Protocol. 

Business Background

Laid Back Manor offers a unique experience by integrating the pristine Tasmanian wilderness into its luxury accommodation service. With a deep-seated belief in preserving their natural surroundings, the Quilliams have made environmental stewardship a cornerstone of their business ethos.

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Challenge and Opportunity

The Quilliams recognised the need to formalise their commitment to sustainability and sought a program that aligned with their values. The ERC Protocol presented an opportunity not just to reduce their carbon footprint but to enhance their brand's commitment to environmental responsibility.

Implementation and Strategy

Adopting the ERC Protocol was a natural step for Laid Back Manor. The tool provided a clear framework for identifying and implementing emission reduction strategies that fit seamlessly with their existing business practices. Kylie found the ERC tool instrumental in streamlining this process, stating, "It was just what we were looking for... a constant focus of our business."

The ERC Emissions Reduction Action Plan allowed Laid Back Manor to formalise their commitment to sustainability by:

• Integrating easily implementable and effective emission reduction actions.
• Setting realistic, manageable, and adaptable emission reduction goals.
• Enhancing transparency and communication of their sustainability efforts to guests.

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Outcomes and Benefits

In a remarkably short time, Laid Back Manor has established a comprehensive emissions reduction plan, demonstrating their leadership in decarbonisation. The benefits of their commitment include:

• Increased Brand Awareness: By aligning their luxury brand with environmental values, they appeal to an eco-conscious clientele.
• Guest Engagement: Transparent communication about their sustainability efforts has fostered a deeper connection with guests.
• Operational Efficiency: The ERC Emissions Reduction Action Plan has provided a structured approach to emissions reduction, making their efforts both effective and efficient.

Laid Back Manor's rapid progression through the Protocol underscores the business's commitment to decarbonisation and the efficacy of the ERC Protocol. Their journey serves as a model for other businesses, demonstrating that environmental responsibility can enhance, rather than hinder, luxury and relaxation. Laid Back Manor not only contributes to a greener Tasmania but also sets a new standard in sustainable hospitality. Their success story is a compelling testament to the positive impact that dedicated businesses can make on the environment while thriving economically.

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Laid Back Manor is part of the Tourism Emissions Reduction Commitment Program run by the Quality Tourism Australia Framework. If you are an Australian tourism business, check out the Quality Tourism Australia website for more information or reach out to your State Tourism Council to be part of this program. 

For more information on how the ERC Protocol can revolutionise your industry's approach to decarbonisation, visit www.ercaustralia.com.au or reach out to the ERC Australia team at [email protected] .